Our generation is crying out for something or someone authentic. Unfortunately that desperate cry is being drowned out by the entertainment industry. For too long Hollywood has been the preeminent definer of morality in our society. From homemade videos on YouTube to multi-million dollar productions from Hollywood, children today are inundated with images and messages ranging from the comedic to the obscene. Statistics show that the average child will spend 18,000 hours in front of the TV by the time they graduate from high school. That is 5,000 hours more than they will spend in school for 12 years (Media Talk 101). With morality under siege on every front, it is no surprise to read the news and realize that America is a nation in desperate need of moral heroes.
This drastic need has inspired a grassroots movement as individuals proactively engage the culture through media. Creating films with redemptive messages has become a passion for many, including those of us here at Crystal Creek Media. We believe that now is the time for change as the industry enters a technological renaissance. Today is the day for Christians to powerfully use this medium to communicate the eternal message of hope in the gospel of Jesus Christ.